At the hallowed MCG in Melbourne on Wednesday January 30th, Kewley was employed to muster the huge “Black & White Army” (also known as Collingwood Supporters) as they descended on the 100,000 seat stadium to take part in the shooting of Collingwood Football Club’s 2013 membership drive television commercial.
Titled SIDE BY SIDE – WE STICK TOGETHER, the commercial features hundreds of Black & White supporters arriving at the stadium, ready for the first game of the football season. Kewley was there to explain each shot to them, marshal them into position and generally entertain them between some of the long and complicated camera sets ups.
The commercials was produced by AFL MEDIA, and directed by Drew Whitehouse, a former colleague of Kewley’s from THE FOOTY SHOW.